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The vision of an earphone originates from 2010. There were numerous reasons, the most conveying was the frustration of the price vs. performance at the time.
Given our more than 40 years of extensive audio research experience, it was there and then we leaped out to a new challenging market. With all the knowledge and experience built within the technology company
Jenving Technology, world-renowned for its HiFi cables under the brand SUPRA Cables, there were all the conditions to succeed. With experience from joint co-operations with clients like
Swedish and American Air Force, Koenigsegg Automotive and several worldwide recording studios we were confident we could develop, produce and supply top notch products. It was simply time for an evolutionary next step into the market of earphones.
2014 became synonymously to the launch of our block buster earphone NiTRO. The Norwegian magazine “Ljud & Bild” awarded it to” Earphone of the Year”. The gizmo site “M3” awarded it as ” Best Buy” in the Premium category. After this ground breaking launch, we have extended the product portfolio by launching additional, awarded earphones and formed a new company,
Sound by Sweden AB.
Today we include a cluster of innovators and engineers with roots from Jenving Technology and
Supra Cables. Technical know-how and experience from the audio industry are mixed with new
and innovative technologies, resulting in absolute world class products. Unique materials,
technically anchored design and innovative technology permeate the entire production chain,
from idea to finished product. We have chosen to call this concept for “New Generation of